Planning your summer in Dubai? If you're looking for family activities, shopping offers and rewarding experiences all in one place, MAF My Summer 2026 at Mall of the Emirates is designed for you.

Running throughout July and August 2026, this destination-wide campaign brings together the best of Majid Al Futtaim under one roof. Powered by SHARE Rewards, it combines shopping, dining, entertainment and exclusive offers with a Digital Passport that lets you earn stamps for the chance to win incredible prizes.

Why Visit Mall of the Emirates This Summer?

As one of the most popular shopping malls in Dubai, Mall of the Emirates offers much more than shopping. It's home to family attractions, restaurants, entertainment and leading retail brands, making it an ideal destination for summer days out.

During MAF My Summer 2026, visitors can discover exclusive experiences across VOX Cinemas, Ski Dubai, Magic Planet, Carrefour and participating lifestyle brands, all while earning SHARE Rewards. Whether you're visiting for a family day out, catching the latest film or shopping for summer essentials, every eligible activity helps you progress towards exciting rewards.

How Does the SHARE Digital Passport Work?

Getting started is simple. Open the SHARE app to explore participating offers, experiences and brands across Mall of the Emirates.

As you shop, dine or enjoy attractions, you'll collect Digital Passport stamps through eligible purchases and experiences. Each qualifying activity earns one stamp, validated through barcode scanning or SHARE Pay.

Collect five stamps and you'll receive one entry into the grand prize draw. To complete your Passport, simply engage with two or more participating Majid Al Futtaim brands during the campaign.

What Summer Offers Can You Enjoy?

MAF My Summer 2026 brings together exclusive offers across entertainment, retail and dining, making it one of the best shopping mall offers in the UAE.

Highlights include FIFA World Cup screenings and cinema packages at VOX Cinemas, Ski Dubai Summer Passes and Family Passes, up to 25% SHARE Cashback at selected entertainment destinations, Carrefour's "Win Your Holiday" promotion, discounts on travel essentials, and exclusive rewards from brands including LEGO, THAT Beauty, AllSaints and Psycho Bunny.

Visitors can also enjoy seasonal activations, movie premieres, children's workshops, fitness experiences and live entertainment throughout the campaign.

What Can You Win with MAF My Summer?

Every completed Digital Passport unlocks an entry into the campaign's grand prize draw.

The headline prize is the Ultimate MAF Staycation at Kempinski Hotel Mall of the Emirates, including a Chalet Room overlooking Ski Dubai, premium snow experiences and a memorable family escape.

The more participating experiences you enjoy, the more opportunities you'll have to collect stamps and qualify for rewards.

Looking for the Best Family Activities and Shopping Malls in Dubai?

If you're searching for family activities in Dubai, shopping malls in Dubai, or the best place to combine shopping, dining and entertainment, MAF My Summer 2026 offers something for everyone.

From exciting attractions and exclusive retail offers to family-friendly events and rewarding experiences, Mall of the Emirates becomes your ultimate summer destination. Simply download the SHARE app, collect your Digital Passport stamps and make every visit more rewarding this summer.